trojan
Celebrating 20+ years of keeping Pride sexy.
Ballroom gained popularity as a Black and Latinx subculture in the late sixties.
Today it lives on as a fierce representation of queer liberation.
At a time when authentic, visible support of the 2SLGBTQIA+ was low, Trojan remained steadfast as a trusted ally and amplifier.
So we threw a ball
And supported the community by sponsoring a kiki ball
We made fans and gave them away to hot Pride goers
We showed up
and showed out
at the parade
Shared our platform with the Toronto ballroom community
And found our fans clacking everywhere
Agency: Forsman & Bodenfors
Creative Directors: Glen D’Souza & Axel Tagg
Concept: Kiana Robson & Joy Yu
Copywriter: Kiana Robson
Art Direction: Joy Yu